Online Betting Exposed
Betting Services

Tipsters To Avoid (and Why!)

Tipsters To Avoid (and why!)If you’ve been around the racing game for any length of time you’ll no doubt have come across a multitude of different types of tipster services. There’s the “inside info” brigade, statisticians, form specialists, backers, layers, betting exchange traders…. you name it, there are thousands of them about and they’ve all got a different angle into how you can make insane betting profits.

As you’ll probably be aware, some of these are good, some are not so good, but the purpose of this article isn’t to expose the sharks in the industry. Instead what I’m going to do is enlighten you on why the method many of them are using to bill you is costing you dearly.

The “Pay As You Go” Tipster Services

I’m sure you’ll have seen this before…. 

You receive a mailshot with a well-written personalised sales letter, a reply paid envelope and a colourful glossy insert with some mouth watering results for you to chew over. On the flip side there will generally be photos of a retired bloke, a young mother and some guy who looks like a real estate agent. They’ll all be telling you, in “their own words”, how they’ve achieved financial freedom from the opportunity that’s just landed on your doorstep.

After you’ve indulged yourself in “what could be” over your cornflakes, you eventually reach the order page to see how much it’s going to cost you and hey presto, it’s FREE of charge!

All you need to do is place [ £10 | £20 | £50 | insert figure here ] on each of the bets you receive from them and if they win you send them their share of the winnings. If they don’t win, you send nothing. And when they do win, you’ll have your own cash on too, so you’ll be quids in!

There isn’t anything illegal, dodgy, or unethical about what these companies are doing. They’re providing a service and being completely upfront about the terms of your agreement, but there is one fundamental flaw in how the whole thing works and this is it….

It’s almost impossible for you to win!

The reason for this evades most of the people who are taken in by it and I fully understand that if you’re new to the game it’s an easy mistake to make. Most of these mailshots have been crafted by master copywriters and they’ll no doubt have a professional feel to them, but appearances can be deceiving and just because they look good, it doesn’t mean they are.

Why You Simply Can’t Win With Tipsters Like This

If you’ve ever been taken in by this kind of tipster service before, you’re probably going to be kicking yourself when I explain how ridiculously simple the logic behind it is.

Let’s say you’re a regular punter who likes to have two or three £20 bets on a Saturday. You join one of these “pay as you go” tipster services and agree to place £20 on each of their selections on their behalf. So you’re placing £20 for them and £20 for you and it’s in their interest to find you winners, because without them they don’t make any money. Makes sense, right?

The first bet comes through and it’s a 3/1 shot. You stick your £40 bet on and the horse hacks up, winning in a canter, and returning £160 for your cash. Great start. You mail off the £60 you’re due the tipster, keep £60 in winnings for yourself and eagerly await the next tip.

It’s all good, or so you might think.

The problem here - just in case you haven’t noticed it yet - is that you staked £40 of your own cash and made a profit of £60, so rather than backing a 3/1 winner, you’ve actually only backed a 6/4 winner. Sure, the horse won and you’ve got cash in your pocket, but if you think you can win in the long-term backing 3/1 shots at 6/4 you need to think again.

Now you might be a £100 punter and you could be thinking that the £20 you’re putting on for them isn’t going to make too much of an impact on your profits. Wrong. You’re staking £120 and your winnings are £300, so instead of backing a 3/1 winner your odds have been cut to slightly over 11/4. It isn’t such a drastic difference as the previous example, but if it’s your aim to win long-term you need to be backing true 3/1 chances at higher than 3/1, not below.

The larger your stake is compared to the amount you need to put on for the tipster, the lower the differential in the odds, but I’ve yet to come across a tipster who produces a return on investment of higher than 20% on a consistent basis (and that’s VERY good!), so unless your stakes are substantially higher than I’ve mentioned here, you’ll be losing money hand over fist.

The next time you receive a glossy promotional pack from one of these “pay as you go” type tipster services, do yourself a favour and keep this article in mind. If it looks too good to be true, well you know the old saying, there’s a fair chance it probably is.

Until next time,
Paul
Online Betting Exposed

Published on March 14, 2008

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See What Others Say
  1. Davey Drummond on March 17th, 2008 12:27 am

    I hadn’t thought about it like that before but YOU’RE RIGHT! I feel like a total MUG now because I’m one of the ones who has done this before!

  2. Mark on March 17th, 2008 10:37 am

    I’ve been caught out with this before too. Good point. You live and learn I guess!

  3. BernieBoy on March 17th, 2008 12:57 pm

    Yes good stuff Paul.I was,over a few years sent numerous glossy tipster packages by a certain Mr Colin Davey.I’m sure some of you have heard of him - his stuff contained the usual - premium phone numbers to receive his tips,a monthly subscription package,the usual rubbish.In the bin it went.Funnily enough,I received new bumph from him last year.It seems he’s branched out into the football betting market and the subscription fees etc still remain .Lol.

  4. Kevin on March 20th, 2008 4:43 pm

    You’ve actually missed the other thing they do..give everyone a different horse each in the same race so they always win as someone will back the winner

  5. Craig on March 20th, 2008 5:22 pm

    You’re right Kev - we have actually covered this in another article http://www.onlinebettingexposed.com/the-ultimate-betting-system/

  6. Brian on March 31st, 2008 12:26 pm

    Actually you are Right AND you are Wrong. Some Pay as you Go Tipsters are true professionals who care about giving Good Information to their customers. However there are certain people who see this service as a way of Scamming the public, which you can easily do, in any type of business. I personally find the Better the publication i.e. Glossy Brochures etc.. The Bigger the SCAM. But you can’t tar everyone with the same brush.

  7. Craig on March 31st, 2008 1:05 pm

    Absolutely Brian, there are some true professionals out there who really do try to provide you with winners, however, what Paul was trying to say is that while you might get a few winners along the way, you are in effect taking a shorter price than is actually available and when you are getting into that kind of territory you can’t really win long term.

  8. Paul on March 31st, 2008 1:32 pm

    That’s right. It doesn’t really matter if they’re legitimate or not, because if you’re paying out on a per-bet basis at the kind of level I’m talking about above then it’s very difficult to win.

  9. JD on March 31st, 2008 1:48 pm

    Not questioning the logic behind it, but why don’t you apply the same for any other paid services?
    If you pay upfront £50-£100 for tips, shouldn’t the same apply?
    Aren’t you betting at shorter odds effectively?
    And going furter, if you are paying any fees for the software, bots, etc. you are in the similar situation, aren’t you?
    And what about if you have to pay taxes from your winnings?
    And what about if you have to pay taxes upfront from your stakes?
    And what about transactions costs? Data costs?
    Not all is for free.
    IMO, it’s just another sort of market disadvantage which you have to live with and accept it.
    You can still beat the market if your strategy works and your costs are relatively low.

  10. Paul on March 31st, 2008 2:21 pm

    Absolutely, I agree with everything you’ve said. You need to take all of your costs into consideration, because they’ll obviously all have an impact on your profits.

    The type of tipster I’m talking about is a VERY expensive way of doing things though. There is one big advertiser doing the rounds in the UK at the moment who charges like this and the rate is £50 per bet. He concentrates on horses at the lower end of the odds range, typically between 1/1 and 3/1 and advises 40-50 horses a month. His strike-rate is great - in the region of 40% - but when you consider that you’re effectively paying him £2000-£2500 per MONTH, your stakes are going to have to be huge to cover that and still make a profit. For the vast majority of people they simply won’t make any money at all. They’ll probably be in the red, to be honest.

  11. Paul on April 5th, 2008 2:21 pm

    Hi to all .Can I get something off my chest? Icame accross this site today, Saturday .
    Does anyone know of a service to punters where the so called big name tipsters are judged?
    Just yesterday I contacted a well known tipster,(I’m on his list) , because he insisted he had something really special. When we discussed the deal which was odds 2, he wanted really big money on for himself. He was talking £HUNDREDS. Seriously, £HUNDREDS. His TOP oncourse contact told him this horse today is 10* NAP. Guess what happened. IT DIDN’T EVEN PLACE!
    Ok so I didn’t have to listen but he is a so called expert. The very worst thing for me is this.
    On this mornings’ phone line he didn’t even mention the result. After using his reputation to convince people to place loads of money on a loser he didn’t have the decency to mention it let alone apologise. Anyone here know of a comparison site? Best wishes,Paul.

  12. Paul on April 5th, 2008 2:25 pm

    I honestly wouldn’t get involved in anything like that again Paul. They can make it all sound so very appealing, but the truth is that it’s rarely profitable in the long run.

    You could try http://www.racing-index.com as they have a tipster proofing area that’s very good, or check into our own system testing area….

    http://www.onlinebettingexposed.com/betting-systems/

    ….as we test betting systems and the odd tipster service there.

  13. Graeme on April 20th, 2008 4:40 pm

    With these “pay as you go” don’t they give you the name of one horse and another named horse to a different punter??,usually in a 5 horse race. One of them is going to win and usually not the punter either

  14. Paul on April 20th, 2008 5:25 pm

    Some do Graeme :-)

    Craig wrote about this on another thread….

    http://www.onlinebettingexposed.com/the-ultimate-betting-system/

  15. Lee Gordon on April 20th, 2008 9:06 pm

    I can’t believe how stupid I’ve been. I’ve used a tipster like this before and whenever I got a winner always thought it was great. They did provide me with a few winners which I was always happy about, but oh my god, I’ve never realised I was effectively being done.

    Paul, thank you for a well written and informative article, and for helping me see the error of my ways, never again will I use one of these tipsters!

  16. john kerr on July 4th, 2008 3:06 pm

    But if losers are deductable from future bets this doesnt apply - they are paying you back what they owe you out of the next winner.
    On another subject - has anyone experience of Martin Blakey ?

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